Until today, Commerce Search engines have failed to deliver the experience and results today’s omnichannel consumers seek. Legacy Commerce Search solutions have lacked the real time ability to truly measure and respond to consumers’ ever changing behavior. This paper defines why Findability is the essential metric for Commerce Search highlighting how it positively impacts the entire customer experience and ultimately increases not only engagement, but overall revenue across channels.
In a perfect world, your shoppers log in and you can easily determine who they are, what they like and offer them a completely personalized experience no matter where they are in their shopping journey. We understand that this scenario as described above, is not a reality today but we’re here to help connect the dots. Getting shoppers to log in is a challenge and we know that most shoppers will only login to make a purchase, and even then, they’ll only do so if there is perceived value.
Offering your shoppers a real-time omnichannel experience that’s merchandised to their individual behaviors and purchases requires common product, product category and user IDs across channels. Most retailers have the first two handled — this paper shares how you can leverage user ID matching and RichRelevance features to bring together the data points you need to identify users and motivate them to log in.
Aprenda algumas dicas como levar os seus compradores a se logar, demonstrando o valor de uma experiência mais individualizada.
Homebase sought to optimize its website experience for customers—taking stock updates, trends or personalization into account—while gaining visibility on impact for any implemented initiatives. They also sought to change the manual process for updating related items on its product pages.
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